Roadmap
SIZE YOUR PRIZE
At Roadmap stage, we name the real prize - not left as a vague aspiration.
Help Size my PRIZE!Buddy March
David March
Commercial success services for live events technology businesses
40 years of passionately building and running live events technology businesses
You need someone who's walked the same road.
Buddy March
Track record
Not advice from the sidelines, what I've done:
Carried full p&l and leadership responsibility for turnover from £10m to £30m+
Started two companies from nothing and won named clients from day 1
Built distribution networks from a standing start to £15m+ turnover
Led Global and EMEA sales & marketing for manufacturers
Created engaging events - the kind of programme and events people have remembered
Led through company mergers without losing the culture that made them worth buying
If any of that is the job that needs doing in your business, please get in touch
● fractional or a defined project
● always shoulder-to-shoulder
Challenges
Sound familiar?
"Delivery is excellent - but our pipeline has become so unpredictable"
"We've grown, but it doesn't feel joined up - we don't have the structure to carry it"
"If we get this next gig, it will all be ok"
When your next commercial stages need a roadmap with actions and defined outcomes - go to my diagnostic help
When you have a Roadmap and need help implementing it - go to my Services
What I do
SERVICES
Distribution & network build
Real distributor relationships, local support and designer connections that get a product properly selling and serviced across a region - not just a name on a list.
Brand, value&message clarity
Knowing exactly what outcome your brand delivers for clients, and saying it plainly enough that the market hears it and repeats it back to you.
Client Events
Events that do the selling for you - the kind people remember, that quietly build the pipeline behind them.
Acquisition & merger integration
Bringing a business into the fold without losing the culture that made it worth buying.
Go-To-Market Strategy
Turning positioning into a plan- who you sell to first, through which channel, with what message, and what happens in the first 90 days.
Service-line clarity & focus
Getting clear on what you actually supply, and the discipline to say no to the work that doesn't fit.
Commercial Team building
Aligning, building and nurturing team with KPI's that Keep People Interested/
Role & Recruitment Clarity
Creating clearer, calmer pathways between talent, teams and your business. Diagnosing exactly what role your business needs, coupled with team building that's resilient for the future.
Buddy Check
When you need diagnostic help
01
Buddy Check
A 90-minute confidential conversation - where the business stands, whats working, what isn't - what's keeping you awake at night...
02
Clarity Brief
As an experienced outside eye on the business, you get clarity in my 2-page Clarity Brief, the good, the bad, the ugly and what matters most, feeding into your Roadmap.
03
Roadmap
Health Check across operational, commercial & financial, then a clear 12-24 month Roadmap built on named priorities. Together we decide what level of shoulder-to-shoulder support is needed to action your Roadmap.
04
Measurement
Not a generic KPI dashboard - measurement tied to what matters for you...and the simplest measure of all - are you sleeping easier at night?
Membership
THE GROWTH CIRCLE
Ongoing membership, coaching community - your Buddys
Tell me about GROWTH CIRCLEAbout David
Running a business is challenging, a Live Events Tech Business even more so.
It's a very particular niche market that friends, family and your bank can't help you navigate.
It can be a hard, lonely maze.
I'm David March.
Stage lighting started for me at 14 - school, amateur dramatics, then professional.
Since 1987 I've been honoured to have worked commercial and operational roles from start-ups to international business, across stage lighting and video rental,
You need someone who's walked the same road.
You get my passion, my honesty, no spin - the good news and the bad news.
More Greenlights Ahead for YOU
More Greenlights Ahead for YOUSince 1987
David's 40yrs work
Now
Buddy March
Fractional commercial services
2023 – 2025
ROE UK
Director of Business Development
2021 – 2022
4Wall UK
Lighting Strategy Consultant – Director of Business Development
2021
Collaborative Creations
Business Development – Freelance work
2019 – 2020
Green Hippo
Sales and Marketing Director - Global
Sales revenues in the order of $USD10M per annum.
2016 – 2019
VER Lighting Europe & Aurora Lighting
Head of VER Lighting Europe and Aurora Lighting
2013 – 2016
AED Distribution UK Ltd
Managing Director
HOG4 Family Consoles and Luminaires.
2009 – 2013
Philips Vari-Lite / PRG (Vari-Lite) Distribution Ltd
Director European Sales VARI*LITE · Divisional Director
Full P&L responsibility for sales revenue of £15M.
2001 – 2009
PID Ltd
Managing Director and Founder
Digital video and LED lighting sales and services for live entertainment and architectural installation.
1999 – 2001
High End Systems Europe Ltd
European Operations Manager
1987 – 1999
Vari-Lite Production Services Ltd
General Manager
Full P&L responsibility for rental sales of £30M+, with a staff of ninety.